Prorizon was among the 11 finalists to compete in the 2024 SFIA Start-Up Challenge. the Sports & Fitness Industry Association (SFIA) announced. The Start-Up Challenge, now in its eighth year, champions innovative companies around the world that are revolutionising the sports and fitness sector through cutting-edge products, technologies, and concepts.
Prorizon’s co-founders, Claire and Joly, will take part in the live Q&A session to a panel of esteemed judges made up of industry executives, investors, retailers, and thought leaders, on Thursday, September 26, 2024.
This highly competitive challenge attracted entrepreneurs from around the world, representing all segments of the sports and fitness industry, including performance and strength/conditioning products, technologies and apps powered by AI, and more.
“Americans are valuing and pursuing active lifestyles more than ever before, and with that comes the need to innovate and create inspiring new products and ideas,” said Tom Cove, President & CEO, SFIA. “As the SFIA hosts its eighth Start-Up Challenge in 2024, we are excited to again highlight next-gen advancements to help enhance the sports and fitness industry.”
For more on the 2024 Start-Up Challenge, visit www.sfiastartupchallenge.org
ABOUT SFIA: The Sports & Fitness Industry Association (SFIA), the #1 source for sport and fitness research, is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry. SFIA seeks to promote sports and fitness participation, as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services. For more information, please visit sfia.org.